About Growth Stage
Growth Stage Consulting Inc. is based in Calgary, Alberta and has been in the business of providing custom
communications and data solutions to our customers for twelve years.
Our Mission
Growth Stage consolidates environmental data into simple, clear and useful information that enables our clients and other stakeholders to make real-time knowledgeable decisions.
Our goal is to be recognized as the first choice for environmental data monitoring, reporting, analysis and simulation solutions.
Growth Stage has built considerable expertise in the Agriculture industry over the past 12 years and now is applying that expertise into the Environmental areas that relate to all living systems that depend on water, air and soil.
Our People
Although many companies claim it, the continued success of Growth Stage is due to its extraordinary employees, its most valuable asset.
The three principal owners have been involved daily since incorporation, maintaining a core of intellectual property and client relationships. The growth in human resources has been a methodical process coinciding with the growth of the company.
> The Growth Stage Management Team
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Services & Technology
Custom Communications Solutions
With over a decade of experience working on marketing and communications projects, we at
Growth Stage understand that the overall success of your program relies on more than just a tally of web page hits.
You need measurable results, referral tracking, and the flexibility to communicate across a number of channels at once:
web, e-mail, fax and mobile.
Agronomic Modeling
Living systems are dynamic. The way a plant grows, the severity of a disease or the reaction of an animal to
certain environmental conditions is multi-faceted, to say the least. Agronomic modeling attempts to take the
complexity out of the system and allow you to replicate it. Models allow you to observe the results of a changing
stimulus before it actually occurs and compare the results.
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Weather & Environmental Data
Growth Stage has made a significant investment in developing a data management system that can aggregate environmental
data from a wide variety of sources including Environment Canada, AccuWeather and private weather networks.
Through an exclusive partnership with AccuWeather, Growth Stage is able to offer detailed observed and forecasted weather
for all of North America on a 30 km (18 mile) grid.
SIERRA
SIERRA stands for "Specialized, Integrated Environmental Real-time Reporting and Analysis" and is the
culmination of over a decade of experience in working with environmental data. SIERRA is a suite of online tools,
consulting services and communications features for environmental applications.
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Mapping Technology
Growth Stage has developed an exclusive mapping platform which is already in production on our
SIERRA online tools.
No available commercial tools offered the combination of rapid development, flexibility and performance that we
required so Growth Stage engineered a system that combined technologies from the University of Minnesota's (UMN)
MapServer with MapInfo's Vertical Mapper and Growth Stage's own geospatial database to produce
SIERRA.Geomatics.
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Our Success
Growth Stage has been privileged to work with some of the most recognized names in Agriculture:
DuPont, BASF, Bayer CropScience, John Deere and Monsanto just to name a few.
DuPont Crop Protection
For nine years Growth Stage has worked with DuPont to promote it's crop protection products directly to
Canadian Growers resulting in increased on-the-ground sales and improved customer retention.
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John Deere
Entering the marketplace with an e-direct offering can be problematic, particularly when you have practically no
experience with the medium. E-direct campaigns are content hungry undertakings, especially with the proliferation
of subscription and fee e-newsletters in the marketplace. Relying on the expertise of Growth Stage, John Deere and
participating dealers were able to enter and outperform most of the e-direct industry with their initial foray.
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Bayer CropScience
Sometimes when you ask the customer what they want, the response blows you away. Such was the response to Bayer
CropScience’s GEM Growth Stage Program in 2005, and this overwhelmingly positive response was instrumental in the
decision to continue the project in 2006.
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Field of Dreams
In the summer of 2006, Growth Stage Consulting, Agri-Trend Agrology, Weather Innovations Inc. (WIN) and
Hudye Soil Services partnered to bring in-field environment monitoring to the Field of Dreams in Norquay Saskatchewan.
The four companies were successful at demonstrating how weather station technology, once thought impractical for
individual producers, will soon be as common on Canadian farms as GPS and guidance systems.
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River Watch: Bow River Basin
In June, 2007 Growth Stage launched 'River Watch' for the Bow River Basin. The tool made the front page of local newspaper 24 hours
and continues to provide up-to-date reporting on river conditions in Alberta's Bow River Basin.
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